Tools
Run your own numbers
Free tools for brands at $10M and up. They run in your browser, and nothing you type is sent anywhere unless you choose to send it to us.
Roast your org chart
Put in your headcount. See who you'd hire if you started your brand today and what the difference costs you every year.
Payments Leak Calculator
Declines, failed renewals, chargebacks, and fees. See how much profit is leaking out of your checkout.
The Zero Hire Org Chart
A $50M brand's org chart rebuilt seat by seat, from 54 people to 26, with the reasons for every cut.
Guides and templates
AI and automation
AI consulting for ecommerce
Where the systems go first at a $10M+ brand, advice versus implementation, and how to judge the result.
AI for business operations
Which ecom ops jobs AI handles well today, which still need a person, and how to scope a first project.
Ecommerce automation: what to automate first
First automations across orders, support, finance, inventory, and marketing, and when Shopify Flow is enough.
What an AI automation agency does
What agencies build, how they price it, red flags, questions to ask, and when to buy or hire instead.
AI customer service for ecommerce
Which support tickets a chatbot can resolve, what it needs access to, when to hand off, and what vendors charge per resolution.
AI media buying
What Advantage+ and Performance Max automate, the budget and kill rules to set yourself, and what a buyer still decides.
Team and headcount
Revenue per employee benchmarks
Eight public D2C brands from their latest 10-Ks, from $216K to $2.13M per person, and what drives the gap.
Headcount planning template
A free Excel template with every role at a $50M brand and a column for what to automate before you hire.
Fractional COO or AI ops partner
What each one does at a $10M+ ecom brand, what it costs, and how to tell which problem you have.
Payments
Credit card decline codes
What every common decline code means, and which ones Visa and Mastercard let you retry.
False declines and authorization rate
How to measure your authorization rate, estimate the good customers you turn away, and fix the causes you control.
Recovering failed subscription payments
Card updaters, network tokens, retries by decline type, and reaching customers before they lapse.
Chargeback protection for Stripe and Shopify
What Stripe Chargeback Protection and Shopify Protect cover, and the Visa and Mastercard dispute limits they don't change.
Stripe fees vs Shopify Payments and PayPal
Current card rates, what each costs at your volume, and when interchange-plus pricing saves money.
Retention
Subscription churn rate
The formula, monthly vs annual churn, what to compare it with, and how to cut voluntary and involuntary churn.
Churn analysis for subscription brands
Cohort tables, voluntary vs involuntary churn, cancellation reasons, and the early signs a subscriber is about to leave.
Cancellation flow examples
Save offers, skips, and swaps matched to the reason someone is leaving, and the auto-renewal rules a flow has to follow.
Win-back campaigns
Who to win back, when, with what offer, and email templates for each kind of lapsed customer.
Inventory
Inventory forecasting template
A free Excel template that turns weekly sales into safety stock, reorder points and order quantities, and when AI forecasting is worth it.
Purchase order automation
How Shopify purchase orders work after Stocky, and how to draft reorders from sell-through with approval rules where they belong.
Inventory discrepancies
Where gaps between Shopify, your 3PL and your books come from, and the counts, reconciliations and checks that catch them.
Roast your org chart
If you started your brand today, with the AI that exists now, how many of your current seats would you actually hire? And what does the difference cost you every year?
You put in your headcount by role, across leadership, growth, customer experience, operations, finance, data and tech, product, and admin. Plus your revenue, net margin, and average loaded cost per person. Count contractors who work like staff. Leave your 3PL and agencies out.
You get back the rebuilt seat count, the payroll difference per year, how much that adds to profit, and the roles where most of the fat is. It opens prefilled with a $50M subscription brand, so you can see a full result before you type anything.
Payments Leak Calculator
How much profit leaks out of your checkout every year through declined orders, failed subscription renewals, chargebacks, and processing fees? Nobody at most brands owns all four, so nobody adds them up.
You need your revenue, subscription share, average order value, and margins, plus your decline rate, renewal failure rate, chargebacks per 100 orders, and your effective processing rate. Your processor dashboard and last statement have most of it.
It shows profit lost per year and per day, sales you'd win back, and a breakdown of where it leaks. With its conservative defaults for a $50M brand, it comes to about $721K a year.
The Zero Hire Org Chart
Not a calculator: the worked example behind the roast. A composite $50M D2C brand, rebuilt seat by seat for what AI can actually do in 2026. It goes from 54 people to 26, about $2.1M a year in payroll, with the reason for every seat that stays, shrinks, or goes.
Read it first if you want to see the logic before you run your own numbers.
Your numbers stay yours
Everything runs in your browser. Nothing you type is sent anywhere unless you choose to send it, and the only place you can send it is to us, for a second opinion. You can also copy a link to your results or a summary for LinkedIn.